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Journalism Under Fire
Bill Moyers
The following is Bill Moyers' speech from this 2004's Society of Professional Journalists National Convention in New York City.
Thank you for inviting me to share this occasion with you. Three
months from now I will be retiring from active journalism and I
cannot imagine a better turn into the home stretch than this morning
with you.
My life in journalism began 54 years ago, on my l6th birthday, in
the summer before my junior year in high school, when I went to
work as a cub reporter for the Marshall News Messenger in the East
Texas town of 20,000 where I had grown up. Early on I got one of
those lucky breaks that define a lifes course. Some of the
old timers were sick or on vacation and Spencer Jones, the managing
editor, assigned me to help cover the Housewives Rebellion. Fifteen
women in town refused to pay the social security withholding tax
for their domestic workers. They argued that social security was
unconstitutional, that imposing it was taxation without representation,
and that heres my favorite part requiring
us to collect (the tax) is no different from requiring us to collect
the garbage. They hired a lawyer Martin Dies, the former
Congressman notorious for his work as head of the House Committee
on Un-American Activities but to no avail. The women wound
up holding their noses and paying the tax. In the meantime the Associated
Press had picked up our coverage and turned the rebellion into a
national story. One day after it was all over the managing editor
called me over and pointed to the ticker beside his desk. Moving
across the wire was a Notice to the Editor citing one
Bill Moyers and the News Messenger for the reporting we had done
on the rebellion. I was hooked.
Looking back on that experience and all that followed I often think
of what Joseph Lelyveld told aspiring young journalists when he
was executive editor of the New York Times. You can never
know how a life in journalism will turn out, he said. Decide
that you want to be a scholar, a lawyer, or a doctor
and your
path to the grave is pretty well laid out before you. Decide that
you want to enter our rather less reputable line of work and you
set off on a route that can sometimes seem to be nothing but diversions,
switchbacks and a life of surprises
with the constant temptation
to keep reinventing yourself.
So I have. My path led me on to graduate school, a detour through
seminary, then to LBJs side in Washington, and, from there,
through circumstances so convulted I still havent figured
them out, back to journalism, first at Newsday and then the big
leap from print to television, to PBS and CBS and back again
just one more of those vagrant journalistic souls who, intoxicated
with the moment is always looking for the next high: the lead not
yet written, the picture not yet taken, the story not yet told.
It took me awhile after I left government to get my footing back
in journalism. I had to learn all over again that whats important
for the journalist is not how close you are to power but how close
you are to reality. Ive seen plenty of reality. Journalism
took me to famine and revolution in Africa and to war in Central
America; it took me to the bedside of the dying and delivery rooms
of the newborn. It took me into the lives of inner-city families
in Newark and working class families in Milwaukee struggling to
find their place in the new global economy. CBS News paid me richly
to put in my two-cents-worth on just about anything that happened
on a given day. As a documentary journalist Ive explored everything
from the power of money in politics to how to make a poem. Ive
investigated the abuse of power in the Watergate and Iran-Contra
scandals and the unanswered questions of 9/11. Ive delved
into the Mystery of Chi in Chinese traditional medicine
as well as the miracle that empowered a one-time slave trader to
write the hymn, Amazing Grace. Journalism has been a
continuing course in adult education my own; other people
paid the tuition and travel, and Ive never really had to grow
up and get a day job. I made a lot of mistakes along the way, but
Ive enjoyed the company of colleagues as good as they come,
who kept inspiring me to try harder.
They helped me relearn another of journalisms basic lessons.
The job of trying to tell the truth about people whose job it is
to hide the truth is almost as complicated and difficult as trying
to hide it in the first place. Unless youre willing to fight
and refight the same battles until you go blue in the face, drive
the people you work with nuts going over every last detail to make
certain youve got it right, and then take hit after unfair
hit accusing you of bias, or these days even a point
of view, theres no use even trying. You have to love it, and
I do. I remember what Izzy Stone said about this. For years he was
Americas premier independent journalist, bringing down on
his head the sustained wrath of the high and mighty for publishing
in his little four-page I.F. Stones Weekly the governments
lies and contradictions culled from the governments own official
documents. No matter how much they pummeled him, Izzy Stone said:
I have so much fun I ought to be arrested.
Thats how I felt 25 five years ago when my colleague Sherry
Jones and I produced the first documentary ever about the purchase
of government favors by political action committees. When we unfurled
across the Capitol grounds yard after yard of computer printouts
listing campaign contributions to every member of Congress, there
was a loud outcry, including from several politicians who had been
allies just a few years earlier when I worked at the White House.
I loved it, too, when Sherry and I connected the dots behind the
Iran-Contra scandal. That documentary sent the right-wing posse
in Washington running indignantly to congressional supporters of
public television who accused PBS of committing horrors!
journalism right on the air.
While everyone else was all over the Monica Lewinsky imbroglio,
Sherry and I took after Washingtons other scandal of the time
-- the unbridled and illegal fundraising by Democrats in the campaign
of 1996. This time it was Democrats who wanted me arrested.
But taking on political scandal is nothing compared to what can
happen if you raise questions about corporate power in Washington.
When my colleagues and I started looking into the subject of pesticides
and food for a Frontline documentary, my producer Marty Koughan
learned that industry was attempting behind closed doors to dilute
the findings of a National Academy of Sciences study on the effects
of pesticide residues on children. Before we finished the documentary,
the industry somehow purloined a copy of our draft script
we still arent certain how and mounted a sophisticated
and expensive campaign to discredit our broadcast before it aired.
Television reviewers and editorial page editors were flooded in
advance with pro-industry propaganda. There was a whispering campaign.
A Washington Post columnist took a dig at the broadcast on the morning
of the day it aired without even having seen it and
later confessed to me that the dirt had been supplied by a top lobbyist
for the chemical industry. Some public television managers across
the country were so unnerved by the blitz of dis-information they
received from the industry that before the documentary had even
aired they protested to PBS with letters prepared by the industry.
Heres what most perplexed us: Eight days before the broadcast,
the American Cancer Society an organization that in no way
figured in our story sent to its three thousand local chapters
a critique of the unfinished documentary claiming, wrongly,
that it exaggerated the dangers of pesticides in food. We were puzzled.
Why was the American Cancer Society taking the unusual step of criticizing
a documentary that it had not seen, that had not aired, and that
did not claim what the society alleged? An enterprising reporter
in town named Sheila Kaplan looked into these questions for Legal
Times and discovered that a public relations firm, which had worked
for several chemical companies, also did pro bono work for the American
Cancer Society. The firm was able to cash in some of the goodwill
from that charitable work to persuade the compliant
communications staff at the Society to distribute some harsh talking
points about the documentary talking points that had been
supplied by, but not attributed to, the public relations firm.
Others also used the American Cancer Societys good name in
efforts to tarnish the journalism before it aired; including right
wing front groups who railed against what they called junk
science on PBS and demanded Congress pull the plug on public
television. PBS stood firm. The documentary aired, the journalism
held up, and the National Academy of Sciences felt liberated to
release the study that the industry had tried to demean.
They never give up. Sherry and I spent more than a year working
on another documentary called Trade Secrets, based on revelations
found in the industrys archives that big chemical
companies had deliberately withheld from workers and consumers damaging
information about toxic chemicals in their products. These internal
industry documents are a fact. They exist. They are not a matter
of opinion or point of view. And they portrayed deep and pervasive
corruption in a major American industry, revealing that we live
under a regulatory system designed by the industry itself. If the
public and government regulators had known over the years what the
industry was keeping secret about the health risks of its products,
Americas laws and regulations governing chemical manufacturing
would have been far more protective of human health than they were.
Hoping to keep us from airing those secrets the industry hired a
public relations firm in Washington noted for using private detectives
and former CIA, FBI, and drug enforcement officers to conduct investigations
for corporations. One of the companys founders was on record
as saying that sometimes corporations need to resort to unconventional
resources, including using deceit, to defend themselves.
Given the scurrilous underground campaign that was conducted to
smear our journalism, his comments were an understatement. Not only
was there the vicious campaign directed at me personally, but once
again pressure was brought to bear on PBS through industry allies
in Congress. PBS stood firm, the documentary aired, and a year later
the National Academy of Television Arts and Sciences awarded Trade
Secrets an Emmy for outstanding investigative journalism.
Ive gone on like this not to regale you with old war tales
but to get to a story that is the one thing I hope you might remember
from our time together this morning. John Henry Faulk told me this
story. Most of you are too young to remember John Henry -- a wonderful
raconteur, entertainer, and a popular host on CBS Radio back when
radio was in its prime. But those were days of paranoia and red-baiting
the McCarthy era and the right wing sleaze merchants
went to work on John Henry with outlandish accusations that he was
a communist. A fearful CBS refused to rehire him and John Henry
went home to Texas to live out his days. He won a famous libel suit
against his accusers and wrote a classic book about those events
and the meaning of the first amendment. In an interview I did with
him shortly before his death a dozen years ago John Henry told the
story of how he and friend Boots Cooper were playing in the chicken
house when they were about twelve years old. They spied a chicken
snake in the top tier of nests, so close it looked like a boa constrictor.
As John Henry told it to me, All the frontier courage drained
out our heels actually it trickled down our overall legs
and Boots and I made a new door through the henhouse wall.
His momma came out and, learning what the fuss was about, said to
Boots and John Henry: Dont you know chicken snakes are
harmless? They cant hurt you. And Boots, rubbing his
forehead and behind at the same time, said, Yes, Mrs. Faulk,
I know that, but they can scare you so bad, itll cause you
to hurt yourself. John Henry Faulk told me thats a lesson
he never forgot. Its a good one for any journalist to tuck
away and call on when journalism is under fire.
Our job remains essentially the same: to gather, weigh, organize,
analyze, and present information people need to know in order to
make sense of the world. You will hear it said this is not a professional
task John Carroll of the Los Angeles Times recently reminded
us there are no qualification tests, no boards to censure
misconduct, no universally accepted set of standards. Maybe
so. But I think that what makes journalism a profession is the deep
ethical imperative of which the public is aware only when we violate
it think Jayson Blair, Stephen Glass, Jack Kelley. Ed Wasserman,
once an editor himself and now teaching at Washington and Lee University,
says that journalism is an ethical practice because it tells
people what matters and helps them determine what they should do
about it. So good newsrooms are marinated in ethical
conversations
What should this lead say? What I should I tell
that source? We practice this craft inside concentric
rings of duty and obligations: Obligations to sources, our colleagues,
our bosses, our readers, our profession, and our community
and we function under a system of values in which we
try to understand and reconcile strong competing claims. Our
obligation is to sift patiently and fairly through untidy realities,
measure the claims of affected people, and present honestly the
best available approximation of the truth and this, says
Ed Wasserman, is an ethical practice.
Its never been easy, and its getting harder. For more
reasons then you can shake a stick at.
One is the sheer magnitude of the issues we need to report and analyze.
My friend Bill McKibben enjoys a conspicuous place in my pantheon
of journalistic heroes for his pioneer work in writing about the
environment; his bestseller The End of Nature carried on where Rachel
Carsons Silent Spring left off. Recently in Mother Jones Bill
described how the problems we cover conventional, manageable
problems, like budget shortfalls, pollution, crime may be
about to convert to chaotic, unpredictable situations. He puts it
this way: If you dont have a job, thats a problem,
and unemployment is a problem, and they can both be managed: You
learn a new skill, the Federal Reserve lowers interest rates to
spur the economy. But millions of skilled, well-paying jobs disappearing
to Bangalore is a situation; its not clear what if anything
the system can do to turn it around. Perhaps the most unmanageable
of all problems, Bill McKibben writes, is the accelerating deterioration
of the environment. While the present administration has committed
a thousand acts of vandalism against our air, water, forests, and
deserts, were we to change managers, Bill argues, some of that damage
would abate. What wont go away, he continues, are the perils
with huge momentum the greenhouse effect, for instance. Scientists
have been warning us about it since the 1980s. But now the melt
of the Arctic seems to be releasing so much freshwater into the
North Atlantic that even the Pentagon is alarmed that a weakening
Gulf Stream could yield abrupt and overwhelming changes,
the kind of climate change that threatens civilization. How do we
journalists get a handle on something of that enormity?
Or on ideology. One of the biggest changes in my lifetime is that
the delusional is no longer marginal. How do we fathom and explain
the mindset of violent exhibitionists and extremists who blow to
smithereens hundreds of children and teachers of Middle School Number
One in Beslan, Russia? Or the radical utopianism of martyrs who
crash hijacked planes into the World Trade Center? How do we explain
the possibility that a close election in November could turn on
several million good and decent citizens who believe in the Rapture
Index? Thats what I said the Rapture Index; google
it and you will understand why the best-selling books in America
today are the twelve volumes of the left-behind series which have
earned multi-millions of dollars for their co-authors who earlier
this year completed a triumphant tour of the Bible Belt whose buckle
holds in place George W. Bushs armor of the Lord. These true
believers subscribe to a fantastical theology concocted in the l9th
century by a couple of immigrant preachers who took disparate passages
from the Bible and wove them into a narrative millions of people
believe to be literally true.
According to this narrative, Jesus will return to earth only when
certain conditions are met: when Israel has been established as
a state; when Israel then occupies the rest of its biblical
lands; when the third temple has been rebuilt on the site
now occupied by the Dome of the Rock and Al-Aqsa mosques; and, then,
when legions of the Antichrist attack Israel. This will trigger
a final showdown in the valley of Armageddon during which all the
Jews who have not converted will be burned. Then the Messiah returns
to earth. The Rapture occurs once the big battle begins. True believers
will be lifted out of their clothes and transported to heaven where,
seated next to the right hand of God, they will watch their political
and religious opponents suffer plagues of boils, sores, locusts
and frogs during the several years of tribulation which follow.
Im not making this up. Were reported on these people
for our weekly broadcast on PBS, following some of them from Texas
to the West Bank. They are sincere, serious, and polite as they
tell you that they feel called to help bring the Rapture on as fulfillment
of biblical prophecy. Thats why they have declared solidarity
with Israel and the Jewish settlements and backed up their support
with money and volunteers. Its why they have staged confrontations
at the old temple site in Jerusalem. Its why the invasion
of Iraq for them was a warm-up act, predicted in the 9th chapter
of the Book of Revelations where four angels which are bound
in the great river Euphrates will be released to slay the
third part of men. As the British writer George Monbiot has
pointed out, for these people the Middle East is not a foreign policy
issue, its a biblical scenario, a matter of personal belief.
A war with Islam in the Middle East is not something to be feared
but welcomed; if theres a conflagration there, they come out
winners on the far side of tribulation, inside the pearly gates,
in celestial splendor, supping on ambrosia to the accompaniment
of harps plucked by angels.
One estimate puts these people at about l5% of the electorate. Most
are likely to vote Republican; they are part of the core of George
W. Bushs base support. He knows who they are and what they
want. When the President asked Ariel Sharon to pull his tanks out
of Jenin in 2002, over one hundred thousand angry Christian fundamentalists
barraged the White House with emails and Mr. Bush never mentioned
the matter again. Not coincidentally, the administration recently
put itself solidly behind Ariel Sharons expansions of settlements
on the West Banks. In George Monbiots analysis, the President
stands to lose fewer votes by encouraging Israeli expansion into
the West Bank than he stands to lose by restraining it. He
would be mad to listen to these people, but he would also be mad
not to. No wonder Karl Rove walks around the West Wing whistling
Onward Christian Soldiers. He knows how many votes he
is likely to get from these pious folk who believe that the Rapture
Index now stands at 144 --- just one point below the critical threshold
at which point the prophecy is fulfilled, the whole thing blows,
the sky is filled with floating naked bodies, and the true believers
wind up at the right hand of God. With no regret for those left
behind. (See George Monbiot. The Guardian, April 20th, 2004.)
I know, I know: You think I am bonkers. You think Ann Coulter is
right to aim her bony knee at my groin and that OReilly should
get a Peabody for barfing all over me for saying theres more
to American politics than meets the Foxy eye. But this is just the
point: Journalists who try to tell these stories, connect these
dots, and examine these links are demeaned, disparaged, and dismissed.
This is the very kind of story that illustrates the challenge journalists
face in a world driven by ideologies that are stoutly maintained
despite being contradicted by what is generally accepted as reality.
Ideologues religious, political, or editorial ideologues
embrace a world view that cannot be changed because they
admit no evidence to the contrary. And Don Quixote on Rocinante
tilting at windmills had an easier time of it than a journalist
on a laptop tilting with facts at the worlds fundamentalist
belief systems.
For one thing, youll get in trouble with the public. The Chicago
Tribune recently conducted a national poll in which about half of
those surveyed said there should be been some kind of press restraint
on reporting about the prison abuse scandal in Iraq; I suggest those
people dont want the facts to disturb their belief system
about American exceptionalism. The poll also found that five or
six of every ten Americans would embrace government controls
of some kind on free speech, especially if it is found unpatriotic.
No wonder scoundrels find refuge in patriotism; it offers them immunity
from criticism.
If raging ideologies are difficult to penetrate, so is secrecy.
Secrecy is hardly a new or surprising story. But we are witnessing
new barriers imposed to public access to information and a rapid
mutation of Americas political culture in favor of the secret
rule of government. I urge you to read the special report (Keeping
Secrets) published recently by the American Society of Newspaper
Editors (for a copy send an e-mail to publications@knightfdn.org).
You will find laid out there what the editors call a zeal
for secrecy pulsating through government at every level, shutting
off the flow of information from sources such as routine hospital
reports to what one United States Senator calls the single
greatest rollback of the Freedom of Information Act in history.
In the interest of full disclosure I digress here to say that I
was present when President Lyndon Johnson signed the Freedom of
Information Act on July 4, 1966. In language that was almost lyrical
he said he was signing it with a deep sense of pride that
the United States is an open society in which the peoples
right to know is cherished and guarded. But as his press secretary
at the time, I knew something that few others did: LBJ had to be
dragged kicking and screaming to the signing ceremony. He hated
the very idea of FOIA, hated the thought of journalists rummaging
in government closets, hated them challenging the official review
of realty. He dug in his heels and even threatened to pock-veto
the bill after it reached the White House. Only the tenacity of
a congressman named John Moss got the bill passed at all, and that
was after a twelve-year battle against his elders in Congress, who
blinked every time the sun shined in the dark corridors of power.
They managed to cripple the bill Moss had drafted, and even then,
only some last-minute calls to LBJ from a handful of newspaper editors
overcame the presidents reluctance. He signed the f------thing,
as he called it, and then set out to claim credit for it.
But never has there been an administration like the one in power
today so disciplined in secrecy, so precisely in lockstep
in keeping information from the people at large and, in defiance
of the Constitution, from their representatives in Congress. The
litany is long: The Presidents chief of staff orders a review
that leads to at least 6000 documents being pulled from government
websites. The Defense Department bans photos of military caskets
being returned to the U.S. To hide the influence of Kenneth Lay,
Enron, and other energy moguls the Vice President stonewalls his
energy task force records with the help of his duck-hunting pal
on the Supreme Court. The CIA adds a new question to its standard
employer polygraph exam asking, Do you have friends in the
media? There have been more than l200 presumably terrorist-related
arrests and 750 people deported, and no one outside the government
knows their names, or how many court docket entries have been erased
or never entered. Secret federal court hearings have been held with
no public record of when or where or who is being tried.
Secrecy is contagious. The Nuclear Regulatory Commission has announced
that certain security information included in the reactor
oversight process will no longer be publicly available, and
no longer be updated on the agencys website.
New controls are being imposed on space surveillance data once found
on NASAs web site.
The FCC has now restricted public access to reports of telecommunications
disruption because the Department of Homeland Security says communications
outages could provide a roadmap for terrorists.
One of the authors of the ASNE report, Pete Weitzel, former managing
editor of The Miami (Fla.) Herald and now coordinator for the Coalition
of Journalists for Open Government, describes how Section 2l4 of
the Homeland Security Act makes it possible for a company to tell
Homeland Security about an eroding chemical tank on the bank of
a river, but DHS could not disclose this information publicly or,
for that matter, even report it to the Environmental Protection
Agency. And if there were a spill and people were injured, the information
given DHS could not be used in court!
Secrecy is contagious and scandalous. The Washington Post
reports that nearly 600 times in recent years a judicial committee
acting in private has stripped information from reports intended
to alert the public to conflicts of interest involving federal judges.
Secrecy is contagious, scandalous -- and toxic. According to the
ASNE report, curtains are falling at the state and local levels,
too. The tiny South Alabama town of Notasulga decided to allow citizens
to see records only one hour a month. It had to rescind the decision
but now you have to make a request in writing, make an appointment,
and state a reason for wanting to see any document. The State Legislature
in Florida has adopted l4 new exemptions to its sunshine and public
record laws. Over the objections of law enforcement officials and
Freedom of Information advocates, they passed a new law prohibiting
police from making lists of gun owners even as it sets a fine of
$5 million for violation.
Secrecy is contagious, scandalous, toxic and costly. Pete
Weitzel estimates that the price tag for secrecy today is more than
$5 billion annual (I have seen other estimates up to $6.5 billion
a year,)
This zeal for secrecy I am talking about and
I have barely touched the surface adds up to a victory for
the terrorists. When they plunged those hijacked planes into the
World Trade Center and the Pentagon three years ago this morning,
they were out to hijack our Gross National Psychology. If they could
fill our psyche with fear -- as if the imagination of each one of
us were Afghanistan and they were the Taliban -- they could deprive
us of the trust and confidence required for a free society to work.
They could prevent us from ever again believing in a safe, decent,
or just world and from working to bring it about. By pillaging and
plundering our peace of mind they could panic us into abandoning
those unique freedoms freedom of speech, freedom of the press
that constitute the ability of democracy to self-correct
and turn the ship of state before it hits the iceberg.
I thought of this last week during the Republican National Convention
here in New York -- thought of the terrorists as enablers of democracys
self-immolation. My office is on the west side of Manhattan, two
blocks from Madison Square Garden. From where I sit I could see
snipers on the roof. Helicopters overhead. Barricades at every street
corner. Lines of police stretching down the avenues. Unmarked vans.
Flatbed trucks. Looking out his own window, the writer Nick Turse
(TomDispatch.com 9/8/04) saw what I saw and more. Special Forces
brandishing automatic rifles. Rolls of orange plastic netting. Dragnets.
Preemptive arrests of peaceful protesters. Cages for detainees.
And he caught sight of what he calls the ultimate blending
of corporatism and the police state the Fuji blimp
now emblazoned with a second logo: NYPD. A spy-in-the sky,
outfitted with the latest in video-surveillance equipment,
loaned free of charge to the police all week long. Nick Turse
saw these things and sees in them, as do I, The Rise of the
Homeland Security State
Will we be cowed by it? Will we investigate and expose its excesses?
Will we ask hard questions of the people who run it? The answers
are not clear. As deplorable as was the betrayal of their craft
by Jason Blair, Stephen Glass and Jack Kelley, the greater offense
was the seduction of mainstream media into helping the government
dupe the public to support a war to disarm a dictator who was already
disarmed [see the current issue of Foreign Affairs]. Now we are
buying into the very paradigm of a war on terror that
our government with staggering banality, soaring hubris,
and stunning bravado -- employs to elicit public acquiescence while
offering no criterion of success or failure, no knowledge of the
cost, and no measure of democratic accountability. I am reminded
of the answer the veteran journalist Richard Reeves gave when asked
by a college student to define real news. Real
news, said Richard Reeves is the news you and I need
to keep our freedoms. I am reminded of that line from the
news photographer in Tom Stoppards play Night and Day: People
do terrible things to each other, but its worse in places where
everybody is kept in the dark.
I have become a nuisance on this issue if not a fanatic --
because I grew up in the South, where for so long truth tellers
were driven from the pulpit, the classroom, and the newsroom; it
took a bloody civil war to drive home the truth of slavery, and
still it took another hundred of years of cruel segregation and
oppression before the people freed by that war finally achieved
equal rights under the law. Not only did I grow up in the South,
which had paid such a high price for denial, but I served in the
Johnson White House during the early escalation of the Vietnam War.
We circled the wagons and grew intolerant of news that did not confirm
to the official view of reality, with tragic consequences for America
and Vietnam. Few days pass now that I do not remind myself that
the greatest moments in the history of the press came not when journalists
made common cause with the state but when they stood fearlessly
independent of it.
Thats why I have also become a nuisance, if not a fanatic,
on the perils of media consolidation. My eyes were opened wide by
the Telecommunications Act of 1996 which led to my first documentary
on the subject, called Free Speech for Sale. On our current weekly
broadcast weve gone back to the subject over thirty times.
I was astonished when the coupling of Time Warner and AOL
the biggest corporate merger of all time brought an avalanche
of gee-whiz coverage from a media intoxicated by uncritical enthusiasm.
Not many people heard the quiet voice of the cultural critic Todd
Gitlin pointing out that the merger was not motivated by any impulse
to improve news reporting, magazine journalism, or the quality of
public discourse. Its purpose was to boost the customer base, the
shareholders stock, and the personal wealth of top executives.
Not only was this brave new combination, in Gitlins words,
unlikely to arrest the slickening of news coverage, its pulverization
into ever more streamlined and simple-minded snippers, its love
affair with celebrities and show business, the deal is likely
to accelerate those trends, since the bottom line usually
abhors whatever is more demanding and complex, slower, more prone
to ideas, more challenging to complacency.
Sure enough, as merger as followed merger, journalism has been driven
further down the hierarchy of values in the huge conglomerates that
dominate what we see, read, and hear. And to feed the profit margins
journalism has been directed to other priorities than the
news we need to know to keep our freedoms. One study reports
that the number of crime stories on the network news tripled over
six years. Another reports that in fifty-five markets in thirty-five
states, local news was dominated by crime and violence, triviality
and celebrity. The Project for Excellence in Journalism, reporting
on the front pages of the New York Times and the Los Angeles Times,
on the ABC, CBS, and NBC Nightly news programs, and on Time and
Newsweek, showed that from l977 to l997 the number of stories about
government dropped from one in three to one in five, while the number
of stories about celebrities rose from one in every fifty stories
to one in every fourteen. What difference does it make? Well, its
government that can pick our pockets, slap us into jail, run a highway
through our back yard, or send us to war. Knowing what government
does is the news we need to keep our freedoms.
Ed Wasserman, among others, has looked closely at the impact on
journalism of this growing conglomeration of ownership. He recently
wrote: You would think that having a mightier media would
strengthen their ability to assert their independence, to chart
their own course, to behave in an adversarial way toward the state.
Instead they fold in a stiff breeze as Viacom,
one of the richest media companies in the history of thought, did
when it couldnt even go ahead and run a dim-witted movie
on Ronald Reagan because the current Presidents political
arm objected to anything that would interfere with the ludicrous
drive to canonize Reagan and put him on Mount Rushmore. Wasserman
acknowledges, as I do, that there is some world-class journalism
being done all over the country today, but he went on to speak of
a palpable sense of decline, of rot, of a loss of spine, determination,
gutlessness that pervades our craft. Journalism and the news
business, he concludes, arent playing well together. Media
owners have businesses to run, and these media-owning corporations
have enormous interests of their own that impinge on an ever-widening
swath of public policy hugely important things, ranging
from campaign finance reform (who ends up with those millions of
dollars spent on advertising?) to broadcast deregulation and antitrust
policy, to virtually everything related to the Internet, intellectual
property, globalization and free trade, even to minimum wage, affirmative
action, and environmental policy. This doesnt mean media
shill mindlessly for their owners, any more than their reporters
are stealth operatives for pet causes, but it does mean that
in this era when its broader and broader economic entanglements
make media more dependent on state largesse, the news business
finds itself at war with journalism.
Look at whats happening to newspapers. A study by Mark Cooper
of the Consumer Federation of America reports that two-thirds of
todays newspaper markets are monopolies. I urge you to read
a new book Leaving Readers Behind: The Age of Corporate
Newspapering (published as part of the Project on the State
of the American Newspaper under the auspices of the Pew Charitable
Trust) -- by a passel of people who love journalism: the former
managing editor of the New York Times, Gene Roberts; the dean of
the Philip Merrill College of Journalism, Thomas Kunkel; the veteran
reporter and editor, Charles Layton, as well as contributors such
as Ken Auletta, Geneva Overholser, and Roy Reed. They find that
a generation of relentless corporatization has diminished the amount
of real news available to the consumer. They write of small hometown
dailies being bought and sold like hog futures; of chains, once
content to grow one property at a time, now devouring other chains
whole; of chains effectively ceding whole regions of the country
to one another, minimizing competition; of money pouring into the
business from interests with little knowledge and even less concern
about the special obligations newspapers have to democracy. They
point as one example to the paper in Oshkosh, Wisconsin, with a
circulation of 23,500, which prided itself on being in hometown
hands since the Andrew Johnson administration. In 1998 it was sold
not once but twice, within the space of two months. Two years later
it was sold again: four owners in less than three years. In New
Jersey, the Gannett Chain bought the Asbury Park Press, then sent
in a publisher who slashed 55 people from the staff and cut the
space for news, and who was by being named Gannetts Manager
of the Year. Roberts and team come to the sobering conclusion that
the real momentum of consolidation is just beginning that
it wont be long now before America is reduced to half a dozen
major print conglomerates.
They illustrate the consequences with one story after another. In
Cumberland, Maryland, the police reporter had so many duties piled
upon him that he no longer had time to go to the police station
for the daily reports. But management had a cost-saving solution:
Put a fax machine in the police station and let the cops send over
the news they thought the paper should have. (Any police brutality
today, Officer? No, if there is, well fax a report
of it over to you.) On a larger scale, the book describes
a wholesale retreat in coverage of key departments and agencies
in Washington. At the Social Security Administration, whose activities
literally affect every American, only the New York Times was maintaining
a full-time reporter. And incredibly, there were no full-time reporters
at the Interior Department, which controls millions of acres of
public land and oversees everything from the National Park Service
to the Bureau of Indian Affairs.
Theres more: According to the non-partisan Project for Excellence
in Journalism, newspapers have 2,200 fewer employees than in 1990.
The number of full-time radio news employees dropped by 44 percent
between 1994 and 2000. And the number of television network foreign
bureaus is down by half. Except for 60 Minutes on CBS,
the network prime time newsmagazines in no way could be said
to cover major news of the day. Furthermore, the report finds
that 68% of the news on cable news channels was repetitious
accounts of previously reported stories without any new information.
Out across the country theres a virtual blackout of local
public affairs. The Alliance for Better Campaigns studied forty-five
stations in six cities in one week in October 2003. Out of 7,560
hours of programming analyzed, only l3 were devoted to local public
affairs less than one-half of one percent of local programming
nationwide.
A profound transformation is happening here. The framers of our
nation never envisioned these huge media giants; never imagined
what could happen if big government, big publishing and big broadcasters
ever saw eye to eye in putting the publics need for news second
to their own interests and to the ideology of free-market
economics.
Nor could they have foreseen the rise of a quasi-official partisan
press serving as a mighty megaphone for the regime in power. Stretching
from Washington think tanks funded by corporations to the editorial
pages of the Wall Street Journal to Rupert Murdochs far-flung
empire of tabloid journalism to the nattering no-nothings of talk
radio, a ceaseless conveyor belt -- often taking its cues from daily
talking points supplied by the Republican National Committee
moves mountains of the official party line into the public discourse.
But thats not their only mission. They wage war on anyone
who does not subscribe to the propaganda, heaping scorn on what
they call old-school journalism. One of them, a blogger,
was recently quoted in Rupert Murdochs Weekly Standard comparing
journalism with brain surgery. A bunch of amateurs, no matter
how smart and enthusiastic, could never outperform professional
neurosurgeons, because they lack the specialized training and experience
necessary for that field. But what qualifications, exactly, does
it take to be a journalist? What can they do that we cant?
Nothing. (The Weekly Standard, 9/6/2004).
The debate over who and isnt a journalist is worth having,
although we dont have time for it now. You can read a good
account of the latest round in that debate in the September 26th
Boston Globe, where Tom Rosentiel reports on the Democratic Conventions
efforts to decide which scribes, bloggers, on-air correspondents
and on-air correspondents and off-air producers and camera crews
would have press credentials and access to the action. Bloggers
were awarded credentials for the first time, and, I, for one, was
glad to see it. Ive just finished reading Dan Gillmors
new book, We the Media, and recommend it heartily to you.
Gilmore is a national columnist for the San Jose Mercury News and
writes a daily weblog for SiliconValley.com. He argues persuasively
that Big Media is losing its monopoly on the news, thanks to the
Internet that citizen journalists of all stripes,
in their independent, unfiltered reports, are transforming the news
from a lecture to a conversation. Hes on to something. In
one sense we are discovering all over again the feisty spirit of
our earliest days as a nation when the republic and a free press
were growing up together. It took no great amount of capital and
credit just a few hundred dollars to start a paper
then. There were well over a thousand of them by 1840. They were
passionate and pugnacious and often deeply prejudiced; some spoke
for Indian-haters, immigrant-bashers, bigots, jingoes, and land-grabbers.
But some called to the better angels of our nature -- Tom Paine,
for one, the penniless immigrant from England, who, in 1776 just
before joining Washingtons army published the hard-hitting
pamphlet, Common Sense, with its uncompromising case for
American independence. It became our first best seller because Paine
was possessed of an unwavering determination to reach ordinary people
to make those that can scarcely read understand
and to put into language as plain as the alphabet the
idea that they mattered and could stand up for their rights.
So the Internet may indeed engage us in a new conversation of democracy.
Even as it does, you and I will in no way be relieved from wrestling
with what it means ethically to be a professional journalist. I
believe Tom Rosentiel got it right in that Boston Globe article
when he said that the proper question is not whether you call yourself
a journalist but whether your own work constitutes journalism. And
what is that? I like his answer: A journalist tries to get
the facts right, tries to get as close as possible to
the verifiable truth not to help one side win or lose
but to inspire public discussion. Neutrality, he concludes,
is not a core principle of journalism, but the commitment
to facts, to public consideration, and to independence from faction,
is.
I dont want to claim too much for our craft; because we journalists
are human, our work is shot through with the stain of fallibility
that taints the species. But I dont want to claim too little
for our craft, either. Thats why I am troubled by the comments
of the former Baltimore Sun reporter, David Simon. Simon rose to
national prominence with his book Homicide, about the year he spent
in Baltimores homicide unit. That book inspired an NBC series
for which Simon wrote several episodes and then another book and
an HBO series called The Wire, also set in Baltimore.
In the current edition of the libertarian magazine Reason Simon
says he has become increasingly cynical about the ability
of daily journalism to affect any kind of meaningful change
.One
of the sad things about contemporary journalism is that it actually
matters very little.
Perhaps.
But Francisco Ortiz Franco thought it mattered. The crusading reporter
co-founded a weekly magazine in Tijuana whose motto is Free
like the Wind. He was relentless in exposing the incestuous
connections between wealthy elites in Baja California and its most
corrupt law enforcement agencies and with the most violent of drag
cartels. Several months ago Francisco Ortiz Franco died sitting
at the wheel of his car outside a local clinic -- shot four times
while his two children, aged 8 and l0, looked on from the back seat.
As his blood was being hosed off the pavement, more than l00 of
his fellow Mexican reporters and editors marched quietly through
the streets, holding their pens defiantly high in the air. They
believe journalism matters. [See Marc Cooper, the LA Weekly, July
16].
Manic Saha thought journalism mattered. He was a correspondent with
the daily New Age in Bangladesh, as well as a contributor to the
BBCs Bengali-language service. Saha was known for his bold
reporting on criminal gangs, drug traffickers, and Maoist insurgents
and had kept it up despite a series of death threats. Earlier this
year, as Saha was heading home from the local press club, assailants
stopped his rickshaw and threw a bomb at him. When the bomb exploded
he was decapitated. Manik Saha died because journalism matters.
Jose Carlos Araujo thought journalism mattered. The host of a call-in
talk show in northeastern Brazil, Araujo regularly denounced death
squads and well-known local figures involved in murders. On April
24 of this year, outside his home, at 7:30 in the morning, he was
ambushed and shot to death. Because journalism matters.
Aiyathurai Nadesan thought journalism mattered. A newspaper reporter
in Sri Lanka, he had been harassed and threatened for criticizing
the government and security forces. During one interrogation he
was told to stop writing about the army. He didnt. On the
morning of May 3l, near a Hindu temple, he was shot to death
because journalism matters.
I could go on: The editor-in-chief of the only independent newspaper
in the industrial Russian city of Togliatti, shot to death after
reporting on local corruption; his successor stabbed to death l8
months later; a dozen journalists in all, killed in Russia over
the last five years and none of their murderers brought to justice.
Cubas fledgling independent press has been decimated by the
arrest and long-term imprisonment of 29 journalists in a crackdown
last year; they are being held in solitary confinement, subjected
to psychological torture, surviving on rotten and foul-smelling
food. Why? Because Fidel Castro knows journalism matters.
The totalitarian regime of Turkmenistan believes journalism matters
so much so that all newspapers, radio, and television stations
have been placed under strict state control. About the only independent
information the people get is reporting broadcast from abroad by
Radio Free Europe-Radio Liberty. A stringer for that service, based
in the Turkmenistan capital, was detained and injected multiple
times with an unknown substance. In the Ukraine, Dmitry Shkuropat,
a correspondent for the independent weekly Iskra, who had
been working on a story about government corruption, was beaten
in the middle of the day on a main street in the city of Zaporozhy
and taped interviews for his pending story were taken. The director
of Iskra told the Committee to Protect Journalists (to whom
I am indebted for these examples) that the newspaper often receives
intimidating phone calls from local business and political authorities
after publishing critical articles, but he refused to identify the
callers, saying he feared retaliation. Obviously, in the Ukraine
journalism matters.
We have it so easy here in this country. America is a utopia for
journalists. Don Hewitt, the creator of 60 Minutes, told me a couple
of years ago that the 1990s were a terrible time for journalism
in this country but a wonderful time for journalists; were
living like Jack Welch, he said, referring to the then CEO
of General Electric. Perhaps that is why we werent asking
tough questions of Jack Welch. Because we have it so easy in America,
we tend to go easy on America so easy that maybe Simons
right; compared to entertainment and propaganda, maybe journalism
doesnt matter.
But I approach the end of my own long run believing more strongly
than ever that the quality of journalism and the quality of democracy
are inextricably joined. The late Martha Gellhorn, who spent half
a century reporting on war and politicians and observing
journalists, too -- eventually lost her faith that journalism could,
by itself, change the world.
But the act of keeping the record straight is valuable in itself,
she said. Serious, careful, honest journalism is essential,
not because it is a guiding light but because it is a form of honorable
behavior, involving the reporter and the reader. I second
that. I believe democracy requires a sacred contract
between journalists and those who put their trust in us to tell
them what we can about how the world really works.
Thank you for listening to me. Good luck to all of you in your own
work.
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